said & done

A Drop of Life for the Forest” is a joint initiative by Coca-Cola HBC Bulgaria and Fantastico dedicated to restoring one of the forest areas in Bulgaria most severely affected by the wildfires in 2025.
The campaign shines a spotlight on an issue that dominates news coverage every summer but rarely remains in the public eye once the headlines fade.

Coca-Cola invites everyone to “Refresh the Magic of Christmas” and to turn their attention to the people who invest the most care, love, and effort into making this time of year special for everyone around them.

At the heart of the campaign is a new version of the legendary Christmas song from Coca-Cola’s 1999 commercial, which continues to preserve the magical spirit of the holidays to this day. Twenty-six years later, the company is breathing new life into the song to connect the past with the present—bringing together the shared moments people cherish with the modern ways in which they celebrate today.

21st Century Skills is the educational videocast inspired by Lidl, which builds on a successful internal training program on personal, social, and civic skills.
Тhe series features discussions with experts on timely issues such as media literacy, building a personal brand on social media, assertive communication, goal-setting and achievement, work-life balance, and more.

Proud of Me Complex for medico-social services is a state-of-the-art facility that provides daily, comprehensive care and support for 120 children and young people with special needs. Housed in a fully renovated 2,000 sq. m building with a 4-decare yard, the complex integrates modern therapeutic methods and technologies to foster motor, cognitive, emotional, and social development.

Not to Be Wasted is a part of the strategic partnership between The Bulgarian Food Bank (BHB) and the retail chain Fantastico. As part of this collaboration, the two organizations implement the joint campaign, dedicated to raising awareness about food preservation and reducing unnecessary waste.
The initiative emphasizes the importance of responsible consumption and highlights how saving food contributes both to environmental sustainability and to supporting people in need.